"I have worked with Peggy Sheffield, principal of Peggy Sheffield & Associates Inc., for the past three years and the agency continues to be the public relations consultancy for American Standard Brands in Canada.
Peggy plays a key role as a member of the American Standard Strategic Planning Team, at a critically important time. We value the market knowledge, professionalism and expertise in public relations that she brings to our brand. We are particularly impressed by her demonstration that public relations can make a significant contribution to the effectiveness of American Standard’s brand/marketing communications.
Peggy’s responsibilities include the management of all editorial relationships for both national and regional media in the consumer and trade sectors. Her established connections with media representatives in this highly competitive market, in addition to the response she is able to generate, raises the awareness of the American Standard brand in Canada.
In the faucet category, a key area for American Standard, the public relations strategy with consumer and trade media undertaken by PS&A has increased sales by 29 per cent, exceeding projected sales objectives.
Peggy has also developed a new approach to product placement on TV lifestyle channels. She showed us how to take the initiative and create our own opportunities, to our own schedules.
During our time together, Peggy has demonstrated that she not only has senior level connections with lifestyle media, but fully understands how her public relations skills can drive a client’s brand strategy."