Peggy Sheffield, APR, principal 
With extensive experience in the public relations/communications industry, Peggy Sheffield’s strength is analyzing client issues and needs to develop communication strategies that identify and present the appropriate client story. She has worked with major regional, national and global clients in hospitality, food, retailing, fashion, recreation/lifestyle, home design/décor, manufacturing, the pharmaceutical industry, and consumer/trade shows.
PS&A has been part of the brand development process for companies large and small,
contributing to strategic brand management.
She is an accredited member of the Canadian Public Relations Society (CPRS) and the
Public Relations Society of America (PRSA).
Barbara Sheffield, APR, Fellow CPRS, senior consultant
A strategic thinker who can analyze issues and recommend practical solutions, Barbara builds corporate relationships and creates strategic alliances to grow and develop businesses and organizations. She has significant experience in the tourism, research and development, arts, and health care/pharma sectors. Her strengths include leadership, planning, organizational effectiveness, relationship-building, and government relations.
Kate Driscoll, digital, social and design specialist
Kate specializes in developing and implementing integrated marketing programs, leveraging digital expertise for measurable campaigns that deliver on brand awareness, affinity and consumer engagement. She has worked with major consumer beverage brands, technology, automotive, health and beauty and special event festivals.
Peter Restivo, senior media consultant and trainer
A senior broadcast communications expert, Peter has been a senior producer for ABC’s Good Morning America, founder and executive producer of an evening television magazine program and a university professor in both Canada and the United States. He understands how reporters and editors think and work, and helps business executives prepare for media events, as well as dealing with issues and crisis communication. He also provides training in presentation skills.
Bill Booth, brand and research expert
Bill Booth’s significant experience in marketing and communications has led to a focus on strategic planning, customer insight and actionable business solutions. He has consulted with companies in agriculture, alcoholic beverages, automotive, e-commerce, education, financial services, government, high technology, home improvement, packaged goods, pharma and travel/tourism.
Chris Bayliss, writer/editor
Chris Baylis is an experienced writer/editor who can develop communications themes and copy for any business sector. Whether it’s brochures, newsletters, advertising copy, sales sheets, web sites--internal or external communications, Chris has done it all. He has worked on high profile corporate clients in a variety of sectors - home design/décor financial services, technology, manufacturing, oil and gas-- as well as with provincial governments.
Vince Cira, graphics and design specialist
Vince has many years of experience in the retail and promotion design fields. He delivers consistent performance with quality and superior design, production and service working with high profile clients in finance, technology, food, automotive, design and manufacturing.
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The Team